AM
Alex Morton
Managing Partner
20 years across operator and supplier sides. Previously Commercial Director at a top-five UK operator.
Team
Operators, not consultants.
Our team has run commercial, marketing, product and compliance functions at tier-one operators and suppliers. We pull together the right people for each engagement.
PS
Priya Shah
Head of Affiliates
Built and scaled affiliate programmes for three tier-one brands. Specialist in regulated EU markets.
JO
Jamie Okafor
Strategy Partner
Ex-strategy consultant turned operator. Leads fractional engagements and M&A diligence.
LB
Lena Brandt
Head of Owned Brands
Runs the in-house portfolio. SEO and content specialist with deep gambling-vertical experience.
TH
Tom Harlow
Compliance Lead
Former regulator. Keeps client programmes the right side of the GC, MGA and ASA.
SV
Sara Vinter
Performance Director
Paid-media veteran. Manages cross-channel acquisition for both clients and owned brands.